FOR THE TRUE is an ode to all creators who share their true experiences and moments with the world.
It’s a celebration of your passions, a homage to your creativity,
and a love note to the stories, faces & places you share with the world through your lens.

Because if there’s one thing we all know to be TRUE, it’s that life is made for sharing.

FOR THE TRUE love of creativity with our #NikonCreators.
Be inspired by the imagery and words, and celebrate all those who boldly capture their
true moments of beauty, joy, sweat, tears, wonder, awe, creativity, and everything else.


Thank you to all the #NikonCreators for sharing your inspiring true moments with us. Browse the profiles below to discover more about some of the amazing contributions which helped create incredible #FORTHETRUE content.

Join the thousands of creators around the world as they take part in the #FORTHETRUE theme challenges. Get inspired by all those who share their true moments and passions, and follow the Nikon social handles for updates on the challenges.

A true creator never stops capturing new experiences, finding new ways to express their creativity,
or challenging themselves to push the boundaries of their craft. To help inspire your next shoot, watch our #NikonCreators’ FOR THE TRUE tutorials below.

Find your Z.

  • Nikon z30 Mirrorless Camera | Nikon Cameras, Lenses & Accessories Nikon z30 Mirrorless Camera Logo | Nikon Cameras, Lenses & Accessories
    Be Inspired.
    Inspire Others.
    • 20.9MP
    • EXPEED processor
    • 11 FPS
    • SD card slot
    • Vari-angle / Vlogger LCD
    Learn More
  • Nikon z50 Mirrorless Camera | Nikon Cameras, Lenses & Accessories Nikon z50 Mirrorless Camera Logo | Nikon Cameras, Lenses & Accessories
    Insanely small.
    Amazingly bold.
    • 20.9MP
    • EXPEED 6 processor
    • 11 FPS
    • SD card slot
    • Flip Under Selfie / Vlogger LCD
    Learn More
  • Nikon ZfC Mirrorless Camera | Nikon Cameras, Lenses & Accessories Nikon ZfC Mirrorless Camera Logo | Nikon Cameras, Lenses & Accessories
    Iconic design.
    Z performance.
    • 20.9MP
    • EXPEED 6 processor
    • 11 FPS
    • SD card slot
    • Vari-angle LCD
    Learn More
  • Nikon Zf Mirrorless Camera | Nikon Cameras, Lenses & Accessories Nikon Zf Mirrorless Camera Logo | Nikon Cameras, Lenses & Accessories
    Make it Iconic.
    • 24.5 MP BSI (full frame)
    • EXPEED 7 processor
    • 30 FPS
    • SD / MicroSD card slots
    • Monochrome Selector
    • 8.0 stops, focus point VR
    Learn More
  • Nikon z5 Mirrorless Camera | Nikon Cameras, Lenses & Accessories Nikon z5 Mirrorless Camera Logo | Nikon Cameras, Lenses & Accessories
    Compact yet powerful.
    Simple yet sophisticated.
    • 24.3 MP
    • EXPEED 6 processor
    • 4.5 FPS
    • Dual SD card slots
    Learn More
  • Nikon z6 Mirrorless Camera | Nikon Cameras, Lenses & Accessories Nikon z6 Mirrorless Camera Logo | Nikon Cameras, Lenses & Accessories
    All-around performance.
    All-around amazing.
    • 24.5 MP BSI (full frame)
    • EXPEED 6 processor
    • 12 FPS
    • CFexpress / XQD card slot
    Learn More
  • Nikon z6ii Mirrorless Camera | Nikon Cameras, Lenses & Accessories Nikon z6ii Mirrorless Camera Logo | Nikon Cameras, Lenses & Accessories
    More power. More speed.
    More possibilities.
    • 24.5 MP BSI (full frame)
    • Dual EXPEED 6 processors
    • 14 FPS
    • CFexpress / XQD and SD card slots
    • Vertical battery grip support
    Learn More
  • Nikon Z6III Mirrorless Camera | Nikon Cameras, Lenses & Accessories Nikon Z6III Mirrorless Camera Logo | Nikon Cameras, Lenses & Accessories
    Outperform.
     
    • 24.5 MP Partially-stacked-CMOS (full frame)
    • EXPEED 7 processor
    • 120 FPS
    • CFexpress / XQD and SD card slots
    • 6K/60p N-RAW
    • 5.4K and 4K UHD
    • Full HD/240p
    Learn More
  • Nikon z7 Mirrorless Camera | Nikon Cameras, Lenses & Accessories Nikon z7 Mirrorless Camera Logo | Nikon Cameras, Lenses & Accessories
    Insanely small.
    Amazingly bold.
    • 45.7 MP BSI (full frame)
    • EXPEED 6 processor
    • 9 FPS
    • CFexpress / XQD card slot
    Learn More
  • Nikon z7ii Mirrorless Camera | Nikon Cameras, Lenses & Accessories Nikon z7ii Mirrorless Camera Logo | Nikon Cameras, Lenses & Accessories
    Intensive details.
    Extraordinary results.
    • 45.7 MP BSI (full frame)
    • Dual EXPEED 6 processors
    • 10 FPS
    • CFexpress / XQD and SD card slots
    • Vertical battery grip support
    Learn More
  • Nikon z8 Mirrorless Camera | Nikon Cameras, Lenses & Accessories Nikon z8 Mirrorless Camera Logo | Nikon Cameras, Lenses & Accessories
    Ready. Action.
     
    • 45.7MP
    • EXPEED 7 processor
    • 120 FPS
    • 1 CFexpress card/XQD card and 1 Secure Digital (SD) card
    • 8K UHD
    Learn More
  • Nikon z9 Mirrorless Camera | Nikon Cameras, Lenses & Accessories Nikon z9 Mirrorless Camera Logo | Nikon Cameras, Lenses & Accessories
    Unstoppable.
     
    • 45.7MP Stacked CMOS (full frame)
    • EXPEED 7 processor
    • 120 FPS
    • Dual CFexpress / XQD card slots
    • 3D Tracking Autofocus
    Learn More