This is an historical outline of Nikon, its cameras and Nikkor lenses. It contains a host of historical facts, materials and related photos.
Nikon has maintained an unwavering commitment to the study of light with the corporate philosophy, “Trustworthiness and Creativity”. But today, as we become ever more global, what is the true value that we have to offer? To answer this all-important question, in 2007, we enacted “Our Aspirations — Meeting needs. Exceeding expectations.” as the new vision to create a new Nikon.
Our corporate philosophy of “Trustworthiness & Creativity” — simple words that are not easily put into practice. These important words represent unchanging principles to which we will always be dedicated.
“Our Aspirations” mean not only to meet the needs of customers but also to provide customers with new value that exceeds their expectations.
“Meeting needs. Exceeding expectations.” is our vision for the future.
We are therefore implementing a policy for realizing our aspirations that consists of making four key commitments.
Be broad-minded and well-informed in order to act quickly and resolutely.
Seek new knowledge
Pioneer new potential through
Harmonize diverse skills by thinking
Work with diligence and sincerity
Nikon Singapore Pte Ltd
For over 40 years, Nikon Corporation has worked in cooperation with Shriro, and their expertise and tireless efforts in the marketing and distribution of our imaging products, binoculars, microscopes and measuring instruments. Shriro have made Nikon one of the top names in each product field in the region. Nikon would like to take this opportunity to thank Shriro for its excellent performance.
From April 2001, Nikon will be assuming the marketing and distribution responsibilities for our photographic and electronic imaging products and binoculars as well as our microscopes and measuring instruments in Singapore. We will also take over repair service, ensuring that our customers do not encounter any problems.
Our hope is to maintain the special relationship with dealers and customers that has been carefully cultivated by Shriro over the years. We believe that the new organization will have a positive effect on the strength of Nikon Brand in the region.