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From All-Weather to Ultra-zoom, the New COOLPIX Series Lets Users Capture Beautiful Memories Wherever They Are


SINGAPORE – Nikon Singapore Pte Ltd today released the second range of its Spring 2015 COOLPIX digital cameras, offering versatile options to create beautiful images and videos. Be it on an excursion, at home or in their backyard, the seven new cameras help preserve stunning moments up-close, afar, above or under water, delivering high performance functionalities while creating lifelong memories.

“With high-speed response for a 60x optical zoom camera, the COOLPIX P610 also boasts a new, impressive Dual Detect Optical VR technology with a shutter speed effect of approximately 5.0 stops faster and ACTIVE mode. Our other COOLPIX star, the AW130, is the explorers’ sturdy companion to achieve spectacular underwater photography down to a depth of approximately 30 meters. For users who enjoy flexible and easy photography composition, the exceptionally-designed COOLPIX S9900 featuring a 30x optical zoom will impress with its vari-angle LCD monitor which is also equipped with a RGBW alignment for clear visibility,” said Hiroaki Ono, General Manager of International Marketing Division Imaging Group, Nikon Singapore Pte Ltd.

“Nikon is also pleased to introduce the new time-lapse feature in COOLPIX P610, AW130, S9900, and S7000, so users can easily experience impressive time transition movies. From portability and simplicity, to stylish and dynamic, and up to an extensive features with premium appeal, each camera in the Spring 2015 range represents a customised choice for all users.”

The Nikon COOLPIX P610: Get Up-close and Personal

Understanding that the best photo opportunities are unpredictable, the new 16.0-megapixel*1 COOLPIX P610 comes with an advanced high-speed response of approximately 0.8 seconds for its startup time, and a shooting time lag*2 of only approximately 0.12 seconds. Along with the Dual Detect Optical VR to provide an image stabilization equivalent to a shutter speed effect of approximately 5.0 stops*3 through the newly adopted VR algorithm, catching priceless moments at a sold-out concert or travel photography is made almost effortless. The notable VR technology effectively reduces the effects of camera shake, and alongside the ACTIVE mode to compensate image blur caused by camera shake while moving, users can be sure to expect crisp photos and steady videos.

Bringing the power of NIKKOR optics to those who demand uncompromising image quality, the COOLPIX P610 has a 60x optical zoom from a wide-angle 24mm to 1440mm (35mm format equivalent) range, with the capability to reach even further using 120x Dynamic Fine Zoom*4. Making sure users can comfortably enjoy this ultra-zoom, its compact size and light weight present it as the perfect companion in a variety of situations. Users can also shoot for the stars and treetops with the P610’s dedicated moon and bird-watching scene modes.

With Near Field Communication (NFC) capabilities*5 and built-in Wi-Fi® connectivity*6, special moments can be shared with family and friends immediately by transferring content to a compatible smart device and uploading onto social networks with the use of the free Wireless Mobile Utility app*6. Furthermore, GPS/GLONASS/QZSS support*7 records detailed location information on shooting sites (latitude and longitude), allowing those who are on-the-go, to share their favourite places with friends and family.

Composing the perfect photo or video is simple with the P610. With a backside illuminated (BSI) CMOS sensor, the COOLPIX P610 is capable of capturing detailed photos, Full HD 1080/60p video and the newly added time-lapse movies, even in challenging lighting conditions. In addition, a zoom microphone ensures clear and crisp sound quality when both optical and digital zoom are utilised. Sound from subjects in front of the camera can be effectively emphasized according to the zoom operation during movie recording.

Precious moments are not missed, with a dedicated eye sensor, which automatically switches from monitor shooting to viewfinder as soon as the eye gets close. This grants the user greater and smoother control when switching between shooting styles.

The P610 also provides superior chromatic aberration correction capability, afforded by the incorporation of a Super Extra-low Dispersion (ED) lens element. A premium feature usually found only in lenses for DSLRs, image quality is assured even at a high zoom ratio.

Getting the perfect shot at various angles is a breeze with the high resolution 921k-dot, 3.0-inch vari-angle LCD display. The COOLPIX Picture Control further allows sharpness, colour saturation and other settings to be adjusted prior to shooting according to individual needs. This empowers users to take control and experiment with eye-popping saturated hues, muted natural tones or classic monochrome, among others.

High quality build is the key design language for the P610. Refined styling takes inspiration from SLR cameras, embodying the outstanding features of this COOLPIX model. The P610 weighs just about 565 grams and is approximately 125.0 (W) x 85.0 (H) x 106.5 (D) mm in size.

This compact powerhouse is available in Black and Red.

The Nikon COOLPIX AW130: Always Ready to Rumble

Made for those who are ready for the outdoors, the COOLPIX AW130 is a 16.0-megapixel*1 shooter with a backside illumination CMOS sensor. Combined with a f/2.8 NIKKOR lens and high-performance Vibration Reduction (VR), users can shoot splendid images with minimal camera shake and blur. Explorers will have no problems capturing all the action up-close with the 5x optical zoom capability and 10x Dynamic Fine Zoom*4.

The AW130 boasts a rugged design and solid construction that enables high performance in an assortment of conditions. Waterproof up to a depth of approximately 30m, it is also compliant with the Advanced Open Water (AOW) certification, making it a handy diving companion. Additionally, the AW130 can survive a drop of approximately 2.1m, and resist cold temperatures down to -10°C.

Globetrotting travellers will appreciate a host of advanced features such as GPS/GLONASS/QZSS support*7, a built in map with a dedicated “MAP” button, as well as an electronic compass and outdoor information display. Handy information such as latitude and longitude, altitude, air pressure, and points of interest, is accessible with the press of a button.

Once done, masterpieces can be immediately uploaded with instant connectivity, by simply tapping a smart device on the camera’s NFC antenna*5 to activate the AW130’s built-in Wi-Fi® connectivity*6. With Wi-Fi®, automatic image transfer to a smart device, and remote shooting, are made possible through the use of the Wireless Mobile Utility app*6. Photos can then be uploaded to favourite social media networks almost immediately, making sharing a breeze.

The AW130 supports Full HD movie recording in 1080p/60i formats, delivering smooth movement and stereo sound. Create video montages of thrilling moments with Short Movie Show, which automatically combines several fixed length movie files into creative 30-second clips. Take things further with the ability to capture breath-taking time-lapse movies which can be selected via the new feature made available in Scene mode, and choose between pre-configured modes for various scenes such as cityscapes, landscapes, sunsets amongst others.

Not just for action and adventure, the camera also features a Smart Portrait Mode. During shooting, enjoy new functions like Blink Proof, Smile Timer, and Self-collage, in addition to the existing features. Further enhance pictures once taken, with the Glamour Retouch feature’s twelve options, letting users adjust everything from the colour of their lipstick, eye size and mascara.  

Every aspect of the AW130’s exceptional styling was designed for easy operation during outdoor activities, with the modern-day adventurer in mind. A textured grip surface line the edges to assist slippery hands and prevents unnecessary tumbles, while buttons can be directly accessed without menu operation, even when wearing gloves.

Its dimensions are 110.4 (W) x 66.0 (H) x 26.8 (D) mm, weighs approximately 221g (including battery, SD memory card), and is available in Orange, Blue, Yellow, Black and Camouflage.

The Nikon COOLPIX S9900: Advance with Refined Quality

For those who desire creative photo compositions, the new and svelte COOLPIX S9900 with 30x optical zoom and 60x Dynamic Fine Zoom*4 powered by Nikon’s renowned NIKKOR optics, includes a 921k-dot, 3.0-inch vari-angle TFT LCD monitor for comfortable shooting of stills and movies from a wide range of angles. The display monitor features a bright and clear, energy-efficient RGBW pixel alignment, which now includes white (W) pixels for added brightness and overall lower power consumption.  

The construction of the S9900 recalls the refined orthodox styling of the camera, which gives it an air of sophistication. Design touches like the use of textured elastomer resembling leather, serve both aesthetic and functional purpose, while the use of a newly adopted command dial enables genuine picture-taking in diverse situations. Functionality is further embraced with the command dial, allowing the quick selection of various functions, such as Exposure modes, Scene modes, Autofocus area and Special Effects, among others. Being able to select between four exposure modes, photographic expression can be easily achieved via the quick and convenient adjustment of shutter speed and aperture.

The 16.0-megapixel*1 COOLPIX S9900, accompanied by a backside illuminated CMOS sensor, makes it easy to capture a focused subject at decisive moments, even when shooting with zoom or in low light conditions, with the assistance of a reliable high-speed autofocus (AF). Ease of use is further bolstered by the Pre-Focus (AF), whereby the camera focuses automatically in situations such as when camera movement is detected, immediately after a face is recognized, and after a subject’s face is out of the frame. Further enhanced by Vibration Reduction (VR), camera shake is reduced even when using the 30x zoom, rendering beautiful sharp images no matter the distance. For still images, the lens-shift type VR and electronic type VR work in tandem to provide an effect equal to a shutter speed 4.0 stops faster*9.

Connectivity is key, and image sharing is made easy for the S9900 with NFC capabilities*5 and built-in Wi-Fi®*6. The NFC support enables an instant wireless connection by simply touching a smart device with the camera. Once connected via Wi-Fi®, users can transfer images to their smart devices and utilize remote shooting using the free Wireless Mobile Utility app*6.

Equipped with a suite of geo-location and navigation features, cherished memories and treasured places are perfectly preserved. The S9900 comes with GPS/GLONASS/QZSS*7 support which provides more detailed and accurate location information for photo tagging. Other unique features include a built-in world map, which allows one to save up to 30 shooting locations, and an electronic compass.  

The S9900 is a handy movie-maker as well. Take stunning Full HD video with 1080p/60i format support that delivers smooth movement and stereo sound while editing on the go, with the movie-editing function accessible during playback. Create collages and experiment with the Short Movie Show function to combine several movie files of a fixed length to create a short 30-second film. Finally, impress friends and make majestic time-lapse videos, a new feature made accessible via the Scene mode.

To ensure that subjects look their best for great share-worthy pictures, the Smart Portrait Mode and Glamour Retouch function are available during shooting and during playback respectively, while a variety of Special and Quick Effects allow for greater creative expression with fun options like miniature, fisheye and painting effects.

Despite being feature packed, the S9900 retains a svelte design and build with the following approximate dimensions of 112.0 (W) x 66.0 (H) x 39.5 (D) mm, weighing approximately 289g (including battery, SD memory card).

This sleek shooter is available in Black and Titanium Silver.

The Nikon COOLPIX L840: Unleash Power and Superiority   

Perfect for users who require a multi-functional camera, with a suite of powerful features for capturing images in a variety of shooting conditions is the COOLPIX L840 with an impressive 38x optical zoom (22.5mm to 855mm, 35mm format equivalent) and 76x Dynamic Fine Zoom*4 (approximately 1710mm, 35mm format equivalent).

Packed with a multitude of features that help capture these moments, the L840 comes with 16.0 megapixels*1, a backside-illuminated (BSI) CMOS sensor and high ISO (6400) sensitivity to catch fine detail regardless of the light condition, while the high-performance lens-shift Vibration Reduction (VR) reduces camera shake and blur for sharp and clear images. Aiding in this camera’s functionality, is the inclusion of a 921k-dot, 3.0-inch wide-viewing-angle TFT LCD tilting monitor, providing beautiful colour reproduction and flexibility in shooting from a range of angles.

Further simplifying the photography experience is the Snap-back Zoom button. During telephoto shooting, zoom position can be shifted to the wide-angle (W) side, and subjects that are out of the frame temporarily can be instantly recaptured. An additional feature, side zoom control, enables smooth zooming operation while users securely hold the lens barrel with their left hand.

With the L840’s NFC-support*5 and built-in Wi-Fi®*6, stay connected with friends and family and send high quality images to a smart device via the free Wireless Mobile Utility app*6. The Wi-Fi® connectivity also enables remote shooting using a smart device for handy hands-free photography when taking a selfie or a group shot.

Video-recording is a delight with the ability to record Full HD movies in 1080p/60i format and rich stereo sound, with the touch of a button. Furthermore, the Short Movie Show function combines several movie files of a fixed length for entertaining 30-second videos to be shared with friends and family.

Focusing power is quick, accurate and simple, with both Pre-autofocus (AF) and Target Finding autofocus (AF). The Pre-Focus (AF) function automatically achieves sharp focus even with zoom shooting or in low-lit situations, activating immediately upon the detection of camera shake. This is further supported by Target Finding AF which automatically selects and focuses on the subject when the user frames the picture.

The L840 is ready for any situation, with 18 pre-set Scene modes featuring optimal settings for various shooting conditions. Two new additions include the bird-watching mode and moon mode which take advantage of the camera’s powerful zoom features.

L840 users can also help their subjects or selfies look their best with the evolved Smart Portrait Mode. Smart features like Blink Proof, Smile Timer and Skin Softening are at hand to ensure the best shot of group and family portraits are captured. An array of Glamour Retouch options are also available to help subjects look their best, with twelve options for the eyes, skin and mouth areas. In addition, users have the freedom to edit creatively during shooting with nine Special Effects modes, allowing them to get nostalgic with sepia, or classy with monochrome, and visualize the image before taking the shot. During playback, take things further with fisheye, miniature effect and other Quick Effects.

The high quality of the L840 is expressed in its design and build, and much attention was given to the daily usage situations of the camera. The natural grip line starting from the shutter-release button provides a comfortable yet secure grip in the hand, ensuring comfort and safety during usage. Its stellar features are packed into a compact body design, approximately 113.5(W) x 78.3(H) x 96.0(D) mm and weighing approximately 538g.

Get the powerful L840 in Red, Black and Plum.

The Nikon COOLPIX S7000: Define Style, Refine Moments

Slim, simple and sophisticated, with a 20x optical and 40x Dynamic Fine Zoom*4, the 16.0-megapixel*1 COOLPIX S7000 is a sleek compact camera with powerful zoom that puts you at the heart of the action. Measuring approximately 99.5 (W) x 60.0 (H) x 27.4 (D) mm, the pocket-sized companion combines a slim, refined design language with a genuine feel of quality build. Sharp ridges emphasise its slender form of a mere 19.6mm at its thinnest portion, while the use of different textures make the lens area appear less bulky. At approximately 161g in weight, including battery and SD memory card, the S7000 realises the world’s lightest design*9 in its class.

With a high-performance Vibration Reduction (VR) system to enable the full utilisation of the power zoom by effectively reducing camera shake, the Pre-Focus (AF) and Target Finding autofocus (AF) provide sharp focusing on subjects. A short start-up time of approximately 0.99 seconds further boosts the intuitive technology with a speedy response to capture all the action at exciting sporting events or precious family milestones.

The S7000’s built-in Wi-Fi®*6 and NFC capabilities*5 also allow for an uncomplicated transfer of images to a smart device via the free Wireless Mobile Utility app*6. Digitally-connected users can then upload those perfect captures onto favourite social media platforms.

Those who love making videos will find the S7000 the perfect match, with Full HD recording and minimal blur. 1080/60i format enables smooth reproduction of subject movement, while the 4-axis Hybrid VR system ensures sharp and clear videos that can be shared with friends and family to enjoy. The Short Movie Show function and new Time-lapse Movie feature also allow experimentation and greater creative expression.

The evolved Smart Portrait Mode, available during shooting, offers fun and useful functions such as the Smile Timer, Blink Proof, Self-collage. For those wanting to personalize their self-portraits during playback, Glamour Retouch lets them adjust their images quickly with features to soften the skin, decrease face size, along with a variety of make-up effects. Special Effects and Quick Effects are also available for more convenient retouch functions.

The COOLPIX S7000 comes in four elegant colour variations to suit various personalities: White, Black, Gold and Pink.


1 Image processing may reduce the number of effective pixels

2 Based on CIPA standards, measured at maximum wide-angle position, subject brightness measuring 10 LV, programmed auto exposure, Single AF autofocus mode

3 Based on CIPA standards, measured at approx. 350 mm (35mm format equivalent)

Dynamic Fine Zoom magnification is calculated from the full-wide end of optical zoom. Dynamic Fine Zoom refers to the areas in which the camera can zoom while maintaining resolution from the maximum optical telephoto zoom position.
5 NFC-compatible Android™ smartphones and tablets (AndroidTM 4.0 or later)

6 Wireless Mobile Utility must be downloaded onto a smart device (compatible with iOS/AndroidTM) to use the Wi-Fi® function. Wireless Mobile Utility can be downloaded for free from the appropriate application store. Wireless transfer of videos is available only on the Android OS.

7 GLONASS refers to “Global Navigation Satellite Systems” operated by Russia. QZSS refers to ‘Quasi Zenith Satellite System’ commissioned by the Japanese and Australian Government

8 Based on CIPA standards, measured at the maximum telephoto position

9 Among compact digital cameras equipped with a 20x optical zoom lens available as of February 10, 2015, based on Nikon research

The Nikon COOLPIX P610, AW130, S9900, L840, and S7000 will be available in late February 2015. For more information on the Spring 2015 COOLPIX range and other Nikon products, please visit

About Nikon
Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system to Singapore and the Asia Pacific region, reaching over 50 countries.

In Singapore, NikonClub provides an active and vibrant community for owners and lovers of the Nikon brand, while Nikon School promotes and cultivates the passion for great photography.

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