Nikon releases the first four lenses in the new 1 NIKKOR series for the advanced interchangeable-lens Nikon 1 camera system: Three compact and lightweight kit lenses, 1 NIKKOR VR 10-30mm F/3.5-5.6, 1 NIKKOR VR 30-110mm F/3.8-5.6 and 1 NIKKOR 10mm F/2.8, suitable for a wide variety of shooting scenes, and the power drive zoom lens 1 NIKKOR VR 10-100mm F/4.5-5.6 PD-ZOOM
September 21, 2011
Nikon is pleased to announce the release of the first four 1 NIKKOR lenses for the new Nikon 1 camera system. The Nikon 1 advanced interchangeable-lens camera system is a new digital camera system that proposes new forms of imaging expression and enjoyment. Cameras in this new system utilize the new Nikon 1 lens mount system, which supports the new 1 NIKKOR brand of interchangeable lenses. The first four lenses released for this new system are the VR 10-30mm F/3.5-5.6, 1 NIKKOR VR 30-110mm F/3.8-5.6, 1 NIKKOR 10mm F/2.8 and 1 NIKKOR VR 10-100mm F/4.5-5.6 PD-ZOOM.
The new 1 NIKKOR brand of interchangeable lenses continues in the tradition of the Nikon F mount, which has a history that goes back more than half a century. 1 NIKKOR lenses employ the new Nikon 1 mount, and are developed for use with Nikon 1 cameras. These lenses support Nikon's new CX format, which adds a new imaging format to the existing Nikon FX and DX formats. They are compact and lightweight for superior portability, have a simple design that is well suited to that of Nikon 1 cameras, and are available in a variety of colors.
The 1 NIKKOR VR 10-30mm F/3.5-5.6, 1 NIKKOR VR 30-110mm F/3.8-5.6, 1 NIKKOR 10mm F/2.8 and 1 NIKKOR VR 10-100mm F/4.5-5.6 PD-ZOOM lenses released under the 1 NIKKOR brand offer optical performance optimized for the Nikon 1 system for sharp rendering in a compact size. With release of these four lenses, Nikon offers a lineup for the Nikon 1 system that covers basic requirements in terms of typical scenes. In addition to standard and telephoto zoom lenses that cover a wide range of focal lengths (angle of view equivalent to 2.7x that of the same focal length in 35-mm  format), a high-power zoom lens equipped with a 10x power drive zoom mechanism perfect for movie recording, and a wide-angle, slim fixed focal length (prime) lens with superior portability are being released.
For nearly 80 years, Nikon's extremely reliable photographic lens brand, NIKKOR, has been comprised of highly functional, high-performance lenses. These lenses have supported the photography of a wide variety of users to become one of the world's most popular lens brands. With release of the new Nikon 1 digital camera system, which proposes new forms of imaging expression, enjoyment and value, and NIKKOR lenses employing the Nikon 1 mount, Nikon will continue to expand its lineup of NIKKOR lenses utilizing optical technologies accumulated over its long history to offer increased convenience to users of Nikon cameras.