January 29, 2013
Four COOLPIX S-series cameras, including a 22x optical zoom model with Wi-Fi® and GPS support and a more durable, waterproof model that the entire family can enjoy
TOKYO - Nikon Corporation is pleased to announce the release of four new COOLPIX S-series models incorporating advanced functions and ease of use.
[Note: The COOLPIX S9500, S5200, S31 will not be sold in Singapore]
COOLPIX S9500: A multi-functional, high-power zoom model offering 22x optical zoom and equipped with Wi-Fi® connectivity and GPS functions COOLPIX S9400: A high-performance model equipped with an 18x optical zoom lens
The S9500 is the successor to the COOLPIX S9300 and offers 22x optical zoom, as well as support for Wi-Fi® connection and built-in GPS functions. Despite its high-power zoom lens, this camera maintains a slim and stylish body. The S9400, successor to the COOLPIX S9200, is equipped with an 18x optical zoom lens that supports everyday shooting with superior basic performance. Both cameras offer the latest camera features, including a backside illumination CMOS sensor, a lens-shift Vibration Reduction (VR) function, and a clear, high-resolution 3-inch OLED monitor.
COOLPIX S31: Intuitive operation in a body that is more durable and waterproof for worry-free use by the entire family
The S31 is the successor to the COOLPIX S30 compact digital camera, which was developed for families who enjoy taking and viewing images together. It has improved functions in a symmetrical design that makes it easier to hold. The camera can withstand the shock of a fall of up to 1.2m, is waterproof up to a depth of 5m and cold-proof up to -10°C. It also offers a more intuitive user interface and comes in five colours. Further, the camera offers many ways for the entire family to enjoy the camera, including special effects, image retouch features, and a slide show function that incorporates original animated characters and music.
COOLPIX S5200: A slim, stylish model offering superior image quality and Wi-Fi® support that is easy to use
The S5200 is a stylish model that makes capturing images with superior quality easy. It has a backside illumination CMOS sensor with an effective pixel count of 16.0-million pixels, and a 6x optical zoom NIKKOR lens that covers the wide-angle 26mm to 156mm (equivalents in 35mm  format) range of focal lengths. In addition to improving basic performance, new functions, such as additional effects for Glamour Retouch and a "continuous" option for the Smile Timer, have been added.
COOLPIX S9500 Primary Features
1. A 22x optical zoom NIKKOR lens that covers the wide-angle 25mm to super-telephoto 550mm (equivalent in 35mm  format) range of focal lengths
The camera maintains a body with roughly the same 30.7-mm thickness as its predecessor, the COOLPIX S9300, despite being equipped with a high-power 22x optical zoom NIKKOR lens which also supports macro photography for objects as near as 1 cm to the lens.
2. Wi-Fi® compatibility that makes connecting with others more fun through easy collaboration with smart devices
With built-in Wi-Fi®, the S9500 offers collaboration with smart devices such as smartphones and tablets for wireless data transfer. This allows users to transfer high-quality still images and movies recorded with the S9500 to their smart device, from which they can then be uploaded to social networking sites and the like. In addition, when the camera is connected to a smart device, the smart device screen can be used to frame shots, zoom in or out, and control shooting remotely, making the function very convenient for taking self-portraits or group photos. What's more, smart device date and time data can be synchronised with the camera's.
*This function requires installing a Wireless Mobile Adapter Utility to the smart device prior to use. The utility can be downloaded at no charge from the appropriate application store.
3. A GPS function that records shooting location information and tracks movement
The high-performance GPS function built into the S9500 records shooting position information (latitude and longitude) with photo data and also supports the following:
The name of the place where photos are taken can be displayed and recorded with photo data using the POI (approximately 1,860,000*) information.
Movement can be tracked even when the camera is not in use or is turned off. This feature is optimal for tracking your route while hiking or on vacation.
The direction in which the camera is pointing can be recorded with image data.
*POI data current as of April 2012.
COOLPIX S9400 Primary Features
1. An 18x optical zoom NIKKOR lens that covers the wide-angle 25mm to super-telephoto 450mm (equivalent in 35mm  format) range of focal lengths
The 30.7-mm slim, compact body is equipped with an 18x optical zoom NIKKOR lens that delivers superior image quality. With focusing as close as approximately 1 cm to the lens, macro photography is also possible.
Features common between the COOLPIX S9500 and COOLPIX S9400
1. A 1/2.3-inch backside illumination CMOS sensor with an effective pixel count of 18.1-million pixels and a lens-shift Vibration Reduction (VR) function that allow users to capture images as intended regardless of ambient lighting conditions
The cameras are equipped with a backside illumination CMOS sensor with an effective pixel count of 18.1-million pixels that effectively accumulates light and supports superior high-speed processing. Together with a lens shift Vibration Reduction (VR) function, these two features help deliver crisp, clear images while shooting super-telephoto or night landscapes, as well as when shooting indoors or in dim lighting conditions.
2. A bright and clear 3-inch, approximately 614k-dot OLED monitor with a wide viewing angle
The cameras are equipped with a 3-inch, approximately 614k-dot OLED monitor with a wide viewing angle. The Clear Color Display offers bright, faithful, high-resolution colour reproduction, and the anti-reflection coating preserves excellent visibility when operating camera menus or viewing images, even under sunny skies.
3. A variety of shooting and editing functions that make using the cameras more enjoyable and encourage freedom of expression
The cameras are equipped with a number of functions that make expressing yourself through photos more fun. Among these are Special Effects that can be applied prior to shooting, Quick Effects that can be easily applied immediately after image capture or during playback later, as well as Glamour Retouch that can be applied with playback and to which new effects have been added.
4. Recording of full-HD movies with stereo sound
Full-HD 1920 x 1080, 30p movies with stereo sound and superior picture quality can be recorded by simply pressing the movie-record button on the cameras. In addition, the cameras offer functions for recording and editing movies to achieve the desired results, including a HS Movie option that can be used to record movies at 8x, 4x, or 2x speed faster than normal speed for playback in 1/8-, 1/4-, or 1/2-speed slow motion, or to record movies at 0.5x normal speed for playback in 2x speed fast motion. There is also a movie pause function that allows users to pause and restart (within 5 minutes) recording for the same movie file, to eliminate unwanted or unnecessary scenes.
5. A slim design that expresses elegance and quality, available in a number of colours
A form that emphasises slimness of the bodies has been adopted for an elegant design. COOLPIX S9500: Black, red, silver, brown COOLPIX S9400: Black, red, silver, white
COOLPIX S31 Primary Features
1. A camera that can withstand falls from a height of up to 1.2m and is waterproof for depths of up to 5m for worry-free use by the entire family
The strength and waterproof characteristics with the COOLPIX S30 have been improved to withstand falls from heights of up to 1.2 meters for COOLPIX S31. The camera is also waterproof up to 5 metres deep underwater, is dust resistant, and cold-proof to -10°C, making it the perfect camera for worry-free outdoor use by the entire family.
2. Easy-to-use symmetrical design and intuitive operation
The S31 is designed with the same symmetrical shape that allows for a firm two-handed grip, and optimal positioning of buttons on the top of the camera (shutter-release, movie-record, power) as the COOLPIX S30, but with more spacing for finger placement. The icons and shapes of the buttons on the back of the camera have also been revised, and a new GUI that enables intuitive operation has been adopted. All of these improvements make the camera easier to use.
3. Functions that make taking pictures fun
Effects can be applied to images by simply enabling settings prior to shooting. The camera is equipped with a number of fun functions such as three special effects, including Mirror, with which the user simply points the camera at the intended subject and the camera automatically takes a picture that is laterally symmetrical over the center of the frame; Decorate, which can be used to add a frame around images; and Change Colors, with which users can adjust brightness and vividness or preserve only a specific colour.
Each time the camera is turned on a different welcome screen is displayed.
The S31 offers multiple options for the background design displayed in menu screens, operational sounds and shutter sounds. This allows users to customise the camera to suit their own personal preferences.
After photos have been taken, users can enjoy viewing them with one or more of eight filter effects, including Toy Camera and Add a Fisheye Effect.
4. Functions for enjoying photos with the entire family
Images can be played back with background music and animation. Users can choose from three themes.
Voice messages can be added to images. User can enjoy communicating with family members by exchanging messages through a single image.
Photo albums can be created and saved by using the photos taken with the camera. Users can choose from five photo album designs.
COOLPIX S5200 Primary Features
1. A 6x optical zoom NIKKOR lens that covers the wide-angle 25mm to 156mm (equivalents in 35mm  format) range of focal lengths
The slim body of the S5200 incorporates a 6x optical zoom NIKKOR lens, making the camera compact enough to be taken anywhere to capture a wide variety of scenes.
2. Backside illumination CMOS sensor with an effective pixel count of 16.0-million pixels enables capture of beautiful pictures even under dim lighting, as with indoor shooting or when capturing night landscapes
The S5200 is equipped with a backside illumination CMOS image sensor with an effective pixel count of 16.0-million pixels for beautiful, low-noise rendering of images captured under dim lighting at high sensitivities. The benefits of the sensor are most clear with snapshots taken in dimly lit situations, such as indoors or when shooting night landscapes.
3. Wi-Fi® compatibility that makes connecting with others more fun through easy collaboration with smart devices
With built-in Wi-Fi®, the S5200 offers collaboration with smart devices such as smartphones and tablets for wireless data transfer. This allows users to transfer high-quality still images and movies recorded with the S5200 to their smart device, from which they can then be immediately uploaded to social networking sites. Users can also use smart devices to zoom in or out and take pictures remotely, a convenient feature for group photos and self-portraits.What's more, you can synchonise the date and time on your camera wth that of your smart device.
* This function requires installing a Wireless Mobile Adapter Utility to the smart device prior to use. The utility can be downloaded at no charge from the appropriate application store.
4. Five new Glamour Retouch effects for a total of eight
In addition to the original three Glamour Retouch effects (Skin Softening, Small Face, Big Eyes), the following five effects are now also available. Brighten Faces, which lightens skin tones; Hide Eye Bags, which makes puffiness and shadows under eyes less visible; Whiten Eyes and Whiten Teeth, which makes the whites of eyes and teeth appear whiter; and Redden Cheeks, which applies a blush effect to the cheeks for a more vibrant appearance (orange, red, blue-pink and yellow-pink colours can be selected). With eight types of effects, users can adjust images to create memorable portraits that bring out their subject’s expressions.
5. A wide variety of shooting functions for capturing smiling faces
The camera automatically recognises the moment a human subject smiles and then releases the shutter one or more times ("On" or "On (continuous)"; 5 shots recorded with "On (continuous)"). When the additional "On (BSS)" option is selected, the camera captures up to five shots and saves the one image that best captures the smile.
[Note: The COOLPIX S9500, S5200, S31 will not be sold in Singapore]
*Products , brand names and service names are trademarks or registered trademarks of their respective companies.
Wi-Fi® is a registered trademark of the Wi-Fi Alliance.
Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer.
The information is current as of the date of publication. It is subject to change without notice.