March 5, 2013
A slim, stylish camera with an effective pixel count of 20.1 million and a 7x optical zoom NIKKOR lens
TOKYO - Nikon Corporation is pleased to announce the release of the S3500, a new COOLPIX S-series model that incorporates advanced functions in a stylish design.
The S3500 is the successor to the COOLPIX S3300, a model popular for its slim and stylish form. It offers a higher zoom ratio and pixel count than its predecessor in the same compact body. In addition to an effective pixel count of 20.1 million pixels, a lens-shift vibration reduction (VR) function, and a 7x optical zoom NIKKOR lens, the S3500 also offers a number of new image editing functions that can be easily applied after shooting, including Glamour Retouch and Quick Effects. The S3500 is available in a rich lineup of colours - with some that include pink or blue decorative patterns on the camera's front cover - ensuring an option for every lifestyle or preference.
The S3500 is compact enough to take anywhere and supports the simple capture of beautiful, blur-free images of a wide variety of scenes. It is the perfect option for those looking for a reliable yet fashionable camera.
COOLPIX S3500 Primary Features
1. A slim and stylish design with even greater performance
The S3500 is the successor to the COOLPIX S3300, popular for its slim, stylish design that made it so incredibly portable. Specifications have been enhanced for a higher lens zoom ratio and pixel count, built into the same compact body measuring just 96.8mm in length, 57.8mm in width and 20.5mm in depth. Its design, a rounded form that emphasises the smoothness and slimness of the camera, together with details such as a lens ring with a metal feel gives it a refined appearance overall.
2. A 7x optical zoom NIKKOR lens equipped with the lens-shift Vibration Reduction (VR) function that exhibits superior compensation for camera shake
The camera is equipped with a lens-shift Vibration Reduction (VR) function that effectively reduces blur, especially when shooting indoors or in dark places where camera shake often results in blurred photos. In addition, the 7x optical zoom NIKKOR lens supports capture of a wide variety of scenes, from wide-angle to telephoto, covering the wide-angle 26mm to 182mm (equivalents in 35mm  format) range of focal lengths.
3. An effective pixel count of 20.1-million pixels for beautiful rendering
The S3500 offers an effective pixel count of 20.1-million pixels, a significant increase over the 16.0-million that comes with the COOLPIX S3300. A high level of performance and the high pixel count ensure precise rendering of details and textures with all types of subjects, whether portraits, landscapes or night landscapes. Users will enjoy the ease of capturing extremely sharp images of everyday scenes.
4. A variety of image editing functions such as Glamour Retouch, including five new effects, and Quick Effects, which enables application of one or more of 30 effects in 3 simple steps
In addition to the original three Glamour Retouch effects (Skin Softening, Small Face, Big Eyes), the following five effects are now also available: Brighten Faces, Hide Eye Bags, Whiten Eyes, Whiten Teeth, and Redden Cheeks. These eight editing options allow users to retouch images to create memorable portraits that bring out a person's unique features and expression.
Quick Effects enables editing of images in just three simple steps: shoot, select, and save. Effects can be selected after previewing expected results in the camera monitor, making a variety of creative expressions possible.
5. A wide range of colour options and a unique design
The S3500 is available in eight colour options. In addition to six solid colours - black, red, purple, orange, silver and pink - there are also two designs with a pink or blue decorative pattern on the front cover. These give users the freedom to choose the colour option best suited to their individual preference.
Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer.
The information is current as of the date of publication. It is subject to change without notice.