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All-New COOLPIX S-Series Models - COOLPIX S6400, S800c and S01

Offer Unlimited Possibilities

August 22, 2012

TOKYO - Nikon Corporation launched three cutting-edge COOLPIX S-series models today, which give users an unprecedented digital camera experience through the perfect combination of advanced technology and ultra-stylish design. The S6400 is slim and features a high-powered zoom operated via a built-in touch panel, the S800c is Wi-Fi® compatible and equipped with the Android™ OS and the S01 is the most compact and lightest COOLPIX model in history.

Highlights - COOLPIX S6400


The compact and slim S6400 offers consistently brilliant results via the Backside illumination CMOS image sensor with an effective 16.0-million pixel count, a 12x optical zoom NIKKOR lens that covers an impressive range of focal lengths from wide-angle 25 mm to 300 mm (equivalents in 35 mm [135] format) and a touch panel for natural operation.

In addition to excellent basic camera performance, the S6400 sports several advanced functions that make taking the perfect picture as simple as pressing a button. These include the Target Finding AF, with which the user simply frames the subject and the camera automatically identifies and focuses on that subject; Quick Effects, which allow users to apply effects in just three easy steps - shoot, select, and save; and the recording of full-HD movies in 1080p format with stereo sound and superior picture quality.

Highlights - COOLPIX S800c

A new line in the COOLPIX S-series, the S800c is Nikon's pioneering solution to offering all-new ways to use digital cameras - Capture, View, Connect, and Enjoy - all with a single, compact digital imaging device.

Featuring built-in Wi-Fi® compatibility, this camera is on par with and exceeds a smartphone in many ways. The S800c can connect wirelessly to the Internet for easy uploading of stunning images and vivid videos (in full-HD 1080p format) to social networking sites. Along with the Backside illumination CMOS image sensor with an effective 16.0-million pixel count and 10x optical zoom NIKKOR lens, the S800c captures sharp, blur-free and unparalleled images which exceed a smartphone's imaging capabilities.

Highlights - COOLPIX S01

The smallest and lightest digital camera in the history of Nikon's COOLPIX S-series, the S01 flawlessly combines simplicity with the newest advances in compact camera technology.

Weighing just 96g and with a body smaller than a standard business card (a mere 77 mm long, 51.2 mm high and 17.2 mm deep), the S01 easily fits in the palm of a hand. Created with aesthetics and practical functionality in mind, the camera has an all-around smooth form and is constructed from a durable, yet thin stainless steel that allows for a beautiful finish.

What's more, convenient operation is at the heart of this model, with the camera sporting a touch panel display which features a new intuitive user interface (UI). Easy-to-master functions, including a four-section grid structure with four-large icons, makes this camera the perfect practical accessory that users can and will want to keep with them at all times.

Primary Features - S6400

1. High-Powered 12x Optical Zoom NIKKOR Lens

Covering a full focal range from wide-angle 25 mm to 300 mm (equivalents in 35-mm [135] format), the high-performance NIKKOR zoom lens is optimised for Lens-shift vibration reduction (VR) Image stabilisation and is packed away neatly into one of the most compact bodies in the S-series. Measuring just 19.8 mm at its slimmest point, the S6400 outclasses the S6300, which features a 10x optical zoom and is 24 mm at its slimmest point. Delivering brilliant and beautiful results each and every shot, users can take this camera anywhere to capture wide-angle landscapes or zoom in to snap distant objects.

2. Backside Illumination CMOS Image Sensor - Effective 16.0-Million Pixel Count

The high-performance Backside illumination CMOS image sensor guarantees little noise even at high sensitivities and supports advanced noise reduction technologies. The camera also takes multiple shots in quick succession, which are then combined and recorded as a single image to ensure that pictures will always turn out ideally even when shooting in dark or dimly lit surroundings.

3. Point And Shoot - Target Finding AF

An exclusive Nikon technology, the subject identification technology or Target Finding AF allows the user to simply point and click, with the camera instantly predicting the subject it should focus on. As the active focus area is automatically specified in accordance with the size of the subject, resulting images are in clear focus. This technology is possible as Nikon has analysed the ways in which users choose their photographic subjects based on an incredible number of shooting simulations.

In addition, Target Finding AF not only works with subjects positioned at the centre of the frame, but with off-centre subjects as well. This capability is clearly evident when capturing human subjects, as well as shooting smaller subjects such as flowers, food, etc.

*The default AF area mode setting is Centre. To enable Target Finding AF, the AF area mode setting must be changed to Target Finding AF.

4. Edit Images With Quick Effects - 3 Easy Steps

This feature allows users to create images with effects in three simple steps - shoot, select and save - using the touch panel. Users can choose from 30 effects (19 patterns) depending on the scene they are shooting or the impression they would like to create.

Primary Quick Effects
Pop, Super vivid, Painting, High key, Toy camera effect, Low key, Cross process, Soft, Fisheye, Cross screen, Miniature effect, High-contrast monochrome, Sepia, Cyanotype, and Selective colour

Quick Effects
Shoot, Select, Save


5. Intuitive Touch Panel Operation

A new intuitive user interface that makes touch operations simple, along with the 3-inch, approximately 460k-dot widescreen TFT LCD touch panel means S6400 users will enjoy stress-free shooting, playback and editing of images.

6. Record 1920 x 1080p/30-fps Full-HD Movies

By simply pressing the movie-record button on the back of the camera, users can capture 1920 x 1080p/30-fps full-HD movies with stereo sound. The high sensitivities supported by the Backside illumination CMOS image sensor means superior picture quality even when movies are recorded in dark or dimly lit surroundings. Users can further customise filming by using the adjustable optical zoom.
What's more, multiple movies recorded individually can be saved as a single movie file using the record pause function built into the camera. This not only makes creating movies simple, it also expands the ways in which users can enjoy movies after they have been recorded.

Primary Features - S800c

1. Android 2.3 and Wi-Fi® Compatibility

The S800c is Nikon's pioneering new way for users to enjoy and share digital photography with others via the Internet. In addition to superior basic camera performance, using the S800c is similar in feeling to operating and communicating with a smartphone (except there is no phone function); an all-in-one product for shooting, viewing, connecting, and enjoying.

Primary Functions

  • Simple Setup And Connection - It is possible to use a setup and text input interface similar to those used by Android™ smartphones, to create the Internet connection.
  • Browse And Post To Social Networking Sites (SNS) - Share beautiful photos and movies captured with the S800c, as well as comments on social networking sites such as Google+™, Facebook and Twitter*. Posting to and browsing an SNS is simple, smooth and easy via the S800c.

*Connection to Facebook and/or Twitter requires the installation of dedicated apps available on Google Play™.

  • Google PlayCompatible And Built-In GoogleTM Apps - Users can customise their cameras by downloading their favourite apps from Google PlayTM. This will expand the ways in which users enjoy digital photography. A number of Google™ apps, including Google+™, YouTube™, Google Maps™, and Gmail™ come preinstalled on the camera.
  • Simple Image Transfer To Other Smart Devices - Use the camera's Upload to Smart Device app to transfer high-resolution photos and movies via a wireless connection to smart devices which use the Android™ or iOS operating system.

    *Nikon will release Android™ and iOS versions of a corresponding app which can be used by smart devices.

2. Superior Basic Performance, Image Quality And Definition

Through the high-performance S800c, it is always possible to capture those once-in-a-lifetime images which are sharp and blur free, something often difficult or even impossible with a smartphone. The ability to upload high-quality photos with superior definition directly from the camera to an SNS means users can express themselves like never before, almost instantaneously.

Basic Performance

  • Equipped with a 10x optical zoom NIKKOR lens covering a range of focal lengths from wide-angle 25 mm to 250 mm (equivalents in 35-mm [135] format), and a built-in Lens-shift vibration reduction (VR) Image stabilisation function
  • A Backside illumination CMOS image sensor with an effective 16.0-million pixel count means images have very little noise, even when shooting night landscapes and indoor pictures in dim lighting, which require high sensitivities
  • Record 1920 x 1080p/30-fps full-HD movies with stereo sound using the S800c. Additional functions such as recording slow-motion movies; movies that play back at 1/2, 1/4, or 1/8 normal speed for a dramatic effect; and fast-motion movies that play back at twice the normal playback speed for a comical effect; allow users to further explore their creativity.

3. my Picturetown app

Upload images captured with the S800c to Nikon's image storage and sharing service, my Picturetown, by downloading and installing the Picturetown app found on Google Play™.

The app can be used to browse uploaded images, or to post a specific my Picturetown album URL to Facebook or tweet it on Twitter. It can also be used to view a list of my Picturetown albums, to rearrange albums using drag-and-drop operations or to change their layout. Since images stored on my Picturetown can be accessed directly from the camera, users can easily view or share them with others, almost as if they are carrying photo albums around with them.

4. GPS Function (A-GPS* Compatible)

A high-performance GPS module has been incorporated into the camera so that users can record position (latitude and longitude) information simultaneously when capturing photos and filming movies. When the my Picturetown app is used, the location where these photos and movies were recorded can be displayed on Google Maps™.

*A-GPS, or Assisted GPS, is a system which enhances the startup performance or time-to-first-fix, of a GPS positioning system by using extended ephemeris (EE) data. The data file used for A-GPS can be updated by downloading the latest file from Nikon's website.

5. 3.5-inch, Approx. 819k-Dot Widescreen OLED Monitor

The high-resolution, widescreen, VGA OLED monitor makes shooting, viewing and sharing photos more enjoyable, especially when images are vividly reproduced with the finest details.

  • The OLED touch panel monitor reproduces deeper, more vivid colours with clear and beautiful blacks in night landscapes, decreases loss of detail in highlights (blown highlights) and has greater contrast.
  • With a broad colour gamut, subjects are vividly reproduced and images, as well as the user interface, are displayed in high-definition.

Primary Features - S01



1. Smallest And Lightest Body In COOLPIX History
With a body smaller than a standard business card (measuring a mere 77 mm long, 51.2 mm high and 17.2 mm deep) and weighing a trivial 96g, the S01 fits easily in the palm of a hand. Perfect to hang around the neck or slip into a pocket or a purse, users can take the S01 everywhere, ensuring that they will never miss another photo opportunity.

2. Contemporary, Stylish Design

With aesthetics and practical functionality in mind, every aspect of the S01 was carefully thought out, particularly the materials used, the colours and the finish. The camera sports an all-around smooth form and to match this simple yet stylish design, controls have been reduced to the absolute minimum. The S01 is available in silver and is made from highly polished stainless steel with a mirror-like finish. Users can also choose vivid colours with impact, such as red, white, black, and pink.

3. All-New GUI (Graphic User Interface)

Despite a compact body, the S01's sports a 2.5-inch, approximately 230k-dot TFT LCD monitor and an optimised touch panel display that supports intuitive operation. The new GUI grid structure which features four-large icons makes the operational menus easy to master.

Easy-To-Operate 4-Section Grid Structure




  • Simple Operation Via A Shortcut Menu - in playback mode, tap and hold an image to add a star icon and add it to favourites; or delete images with a single tap.

4. Nikon's Imaging Power With Advanced Shooting And Editing Functions

The S01 possesses the superior imaging power expected from a Nikon digital camera, as well as a number of specialised functions that make photography simple and fun.

  • A 10.1-million pixel CCD image sensor
  • A 3x optical zoom NIKKOR lens that covers a broad range of focal lengths from wide-angle 29 mm to 87 mm (equivalents in 35-mm [135] format)
  • The EXPEED C2 high-speed, highly-precise image-processing engine that reproduces a rich expression of tones
  • A built-in xenon flash
  • Easy auto mode: the camera automatically determines the best scene mode based on shooting conditions, when the user frames the subject
  • Special Effects: Nostalgic sepia, High-contrast monochrome, High key, and Low key - can be set prior to snapping photos or recording movies to achieve the desired exposure or colours
  • Filter Effects: Toy camera effect, Soft, Fisheye, Miniature effect, Vivid colour, Black-and-white, Sepia, and Cyanotype - for in-camera editing of photos
  • HD movie recording in 720p format

Google™, Android™, Google Play™, YouTube™, Gmail™, Google Maps™, and Google+™ are trademarks of Google Inc.
* Facebook® is a registered trademark of Facebook Inc.
* Products, brand names and service names are trademarks or registered trademarks of their respective companies.


The information is current as of the date of publication. It is subject to change without notice.

August 2012