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Nikon Launches Flagship COOLPIX Digital Compact Camera P7700

All-new model features fast NIKKOR lens with maximum apertures of f/2-4 and a 1/1.7-in. Backside illumination CMOS image sensor.

August 22, 2012

TOKYO - Nikon Corporation launched the COOLPIX line's newest and most advanced model today, the P7700, a high-performance digital compact camera loaded with the company's best imaging technology and functions. Users will enjoy full-scale manual photography on par with digital-SLR cameras and can brush up on their techniques, as well as explore system expansion.

The successor to the P7100, the P7700 offers several key advances over its predecessor, including faster continuous shooting and enhanced image quality when shooting at high sensitivities. Highlights include a large 1/1.7-inch Backside illumination CMOS image sensor and a high-speed 7.1X optical zoom NIKKOR lens with an effective 12.2-million pixel count. In addition, the built-in Lens-shift vibration reduction (VR) Image stabilisation function increases the range of imaging possibilities with the camera performing equally well when snapping beautiful still images or recording crisp and clear full-HD movies in dark or dimly lit surroundings.


Primary Features - COOLPIX P7700

1. 7.1X Optical Zoom NIKKOR Lens With Maximum Apertures Of f/2.0-4.0

This bright and fast lens covers an extensive range of focal lengths from 28 mm to 200 mm (equivalents in 35 mm [135] format) and offers a maximum aperture of f/2.0 at the wide-angle position and f/4.0 at the telephoto position. It also makes full use of its built-in Lens-shift vibration reduction (VR) Image stabilisation function and the camera's noise reduction capabilities for superior image quality throughout the entire zoom range.

What's more, this high-performance lens is equipped with a 7-blade iris diaphragm that ensures enhanced image quality when shooting in dark or dimly lit surroundings and creates rounded blur characteristics for natural looking and beautiful images. In addition, macro photography as close as approximately two (2) cm is possible at the wide-angle position.

2. 1/1.7-inch Backside Illumination CMOS Image Sensor

With an effective 12.2-million pixel count, the high-performance sensor supports technologies that automatically overlay multiple images captured in rapid succession, resulting in less noise in photographs taken at high sensitivities. High-speed continuous shooting is possible at approximately 8 fps* for full-resolution 4000x3000 images, for up to six consecutive images.

*At a setting of Continuous H with image size and quality settings of 12M/NORM (JPEG)

3. Record Full-HD movies (In 1080p Format) With Stereo Sound

An all-new movie custom setting mode means shutter speed, aperture and ISO sensitivity can be tailored to achieve optimal filming results. The camera's fast NIKKOR lens and Backside illumination CMOS image sensor ensure an increase in picture quality and less noise when recording dark or dimly lit scenes.

4. Superior System Expansion (Accessories)

  • The P7700 supports Advanced Wireless Lighting, a part of the Nikon Creative Lighting System (CLS), which lets users control master and remote flash units to creatively play with light to emphasise subjects and snap more beautiful photos. In addition, the built-in flash is equipped with a commander mode function1, enabling remote control over a single remote Speedlight (rather than having control through a clip-on Speedlight);
  • Other excellent system expansion accessories, include the GPS Unit GP-1, which records position information with images;
  • The Remote Cord MC-DC2, which makes releasing the shutter more convenient when the camera is mounted on a tripod;
  • The new Lens Hood HN-CP17 which features an integrated filter adapter for attaching filters; and the 40.5mm screw-on filter 40.5 NC
  • All accessories are sold separately.

1The built-in flash emits low-level flashes used for wireless control over an optional remote Speedlight.
2The SB-910, SB-700, and SB-R200 can be used as remote flashes. When the SB-R200 is used, the attachment ring (SX-1) cannot be used; use of the Speedlight stand (AS-20) is recommended.

5. 3-inch, Approx. 921k-dot, Vari-Angle TFT LCD Monitor

This bright, ultra high-resolution LCD monitor faithfully reproduces colours and has a wide viewing angle. The screen opens 0-180° to the left, and when opened, can be rotated 90° clockwise or 180° counter-clockwise; meaning users can keep their eye on the mark even when shooting from difficult angles.

6. Special Effects On The Go

A variety of special effects can be selected prior to shooting still images or filming movies, allowing users to fully explore their creativity.

A total of ten special effects are available, including Cross Process, which creates images with unusual hues by converting a positive colour image into a negative colour image or vice versa; Zoom Exposure, which uses zoom to create dynamic pictures radiating out from the centre; and Defocus During Exposure, which adjusts focus during exposure for a softening effect.

7. Designed For Comfort And Convenience

A lightweight, yet durable magnesium alloy body and a simple design with intuitive positioning of operational dials and buttons means ease of use for users of all levels.

Additional Features and Functions

  • High-speed response with a power-up time of approximately 0.9 s1
  • Four exposure modes (P, S, A, M) and three user settings (U1, U2, U3)
  • Maximum ISO sensitivity setting of Hi 1 (ISO 6400 equivalent), and noise reduction filter
  • A variety of auto bracketing functions that vary exposure or white balance over a series of images automatically captured in quick succession for subtle variations in image expression2 [exposure bracketing (Tv and Sv), white balance bracketing]
  • Built-in neutral density (ND) filter that reduces the amount of light that passes through the lens, enabling a three-stop decrease in shutter speed
  • 193 scene modes. Scene Auto Selector mode supports nine (9) scene modes
  • Lens-shift vibration reduction (VR) Image stabilisation function
  • Virtual horizon with two display options for visual confirmation that the camera is horizontally and vertically level

1Power-up time measured according to CIPA guidelines.
2The auto bracketing options available vary by shooting mode. [P] (programmed auto);
[A] (aperture-priority auto); Exposure (Tv) and white balance bracketing; [S] (shutter-priority auto); Exposure (Av) and white balance bracketing; [M] (manual); Exposure (Tv and Sv) and white balance bracketing.
3Not including Scene Auto Selector mode.


Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer.

The information is current as of the date of publication. It is subject to change without notice.

August 2012