January 29, 2013
The high-power zoom L820 with 30x optical zoom and a backside illumination CMOS sensor
The high pixel count L28 with a CCD sensor offering an effective pixel count of 20.1-million pixels
The L27 with automated functions that make taking pictures fun
Nikon is pleased to announce the release of three new entry-level cameras
Tokyo - Nikon is pleased to announce the release of three new COOLPIX L-series cameras-the COOLPIX L820, COOLPIX L28, COOLPIX L27-offering simple operation and functions that make using a digital camera enjoyable.
[Note: The COOLPIX L28 will not be sold in Singapore]
The L820, equipped with a high-power zoom lens offering a built-in lens-shift Vibration Reduction (VR) function which is the successor to the L810. With roughly the same compact size as the L810 (111mm wide x 76.3mm high x 84.5mm thick)*, the L820 offers significantly improved specifications over its predecessor, including a backside illumination CMOS sensor with an effective pixel count of 16.0-million pixels, a 30x optical zoom NIKKOR lens covering the wide-angle 22.5mm to super-telephoto 675mm range of focal lengths (equivalent in 35mm  format), and a variety of functions, including full-HD movie recording. The L820 has inherited the most popular features of the L810, including the lens-shift Vibration Reduction (VR) function, the large and clear 3-inch VGA LCD monitor with a wide viewing angle, a comfortable grip and a side zoom control for stable, simple and enjoyable telephoto shooting.
As successor to the L26, the L28 is equipped with a CCD sensor offering a significantly higher effective pixel count-20.1-million pixels-than the L26. It is also equipped with features that make capturing high-quality images easy, including a 5x optical zoom NIKKOR lens that covers the wide-angle 26mm to 130mm (equivalent in 35mm  format) range of focal lengths, a 3-inch TFT LCD monitor and an HD movie recording function.
The L27 is the successor to the L25, and is equipped with a CCD sensor with an effective pixel count of 16.1-million pixels, a 5x optical zoom NIKKOR lens, a 2.7-inch TFT LCD monitor and HD movie recording function.
Both the L28 and L27 are designed to be easy to hold with rounded grips that emphasise the slimness of the camera bodies. As the L28 is available in four elegant colours-silver, black, red and pink, and the L27 in five colours-including a purple pattern finishing-each camera offers a colour that will suit any personal preference.
L-series cameras are designed for those who have never used a digital camera before can easily capture beautiful photos. The cameras are equipped with advanced support functions, including the Scene Auto Selector mode with which the user simply needs to point the camera at the intended subject, and the camera will automatically apply the appropriate scene mode. The Smart Portrait mode enables the user to capture beautiful portraits, while a movie-record button enables video recording at a single press. Moreover, the cameras’ AA alkaline batteries are easily replacable when battery power become exhausted. Users can opt for AA lithium batteries as well, which are lighter and last longer, enabling them to capture more photos. The cameras also support EN-MH2 rechargeable nickel metal hydride (Ni-MH) batteries (available separately), which can be used and charged repeatedly, and are capable of capturing a significantly larger number of shots compared to alkaline batteries.
COOLPIX L820 Primary Features
1. A 30x optical zoom NIKKOR lens that covers a broad range of focal lengths from a wide-angle 22.5mm to a super-telephoto 675mm (equivalent in 35mm  format)
With roughly the same compact size as the L810 (111mm wide x 76.3mm high x 84.5mm thick)*, the L820 is equipped with a NIKKOR lens offering a significantly greater zoom power than the L810 (increased from 26x to 30x). It supports a wide range of focal lengths, from the wide-angle 22.5mm to the super-telephoto 675mm (equivalent in 35mm  format). The L820 is the perfect camera for capturing a variety of scenes, from landscapes and group shots to close-up portraits using the zoom. In addition, adoption of a lens-shift Vibration Reduction (VR) function enables telephoto shooting with much less concern for blur caused by camera shake.
2. Backside illumination CMOS sensor with an effective pixel count of 16.0-million pixels, which enables recording of still images and movies at high sensitivities with very little noise
The camera is equipped with a backside illumination CMOS sensor with an effective pixel count of 16.0-million pixels. This sensor accumulates light more effectively and also offers superior high-speed processing performance. Low-light situations-such as indoor shooting or the recording of night landscapes-have little effect on imaging performance for both still images and movies, as the camera is equipped with functions such as Night Landscape scene mode, which utilises advanced noise-reduction technologies and a function that creates a single image from two exposures.
3. Function for recording 1920 x 1080 full-HD movies
High-quality, 1920 x 1080 full-HD movies with stereo sound can easily be recorded by simply pressing the camera's movie-record button.
4. A high-resolution, 3-inch (VGA), approximately 921k-dot TFT LCD monitor with a wide viewing angle
The L820 is also equipped with a large Clear Color Display Monitor, which displays clear and bright images even under direct sunlight outdoors, and indoors where reflected lighting is often problematic. This makes shooting, applying settings and viewing images easy. In addition, the gamut used for the display is equivalent to the sRGB, which covers a broad range of colours.
5. A practical and elegant design
The L820’s design continues in the tradition of high-power zoom L-series models, which are known for their elegance and practicality, including a special grip for more stable shooting. This model is available in four colours-black, red, blue and plum.
COOLPIX L28 Primary Features
1. Equipped with a CCD sensor with an effective pixel count of 20.1-million pixels and a 5x optical zoom NIKKOR lens
The L28 is equipped with a CCD sensor with an effective pixel count of 20.1-million pixels, a significantly higher pixel count than the L26’s, its predecessor. It also offers a 5x optical zoom NIKKOR lens that covers the wide-angle 26mm to 130mm (equivalent in 35mm  format) range of focal lengths. This camera makes capturing everyday scenes, from group photos and snapshots to landscapes, easier than ever.
2. A design that is both elegant and easy to use
The camera has been designed for both elegance and ease to use. The body is not only slim, but also offers a slightly rounded grip that is easier to hold for more steady shooting. Adoption of an aluminum lens ring, the application of body colour to the lens barrel, and silver plated metal accents give the camera its elegant appearance. The L28 is available in four colours-silver, black, red and pink.
3. A large and clear 3-inch TFT LCD monitor
The 3-inch TFT LCD monitor with anti-reflection coating built into the camera is clear and easy to use, whether for viewing photos or applying settings.
COOLPIX L27 Primary Features
1. Equipped with a CCD sensor with an effective pixel count of 16.1-million pixels and a 5x optical zoom NIKKOR lens
The L27 is equipped with a CCD sensor with an effective pixel count of 16.1-million pixels that has been improved over the L25’s. The extremely practical 5x optical zoom NIKKOR lens built into the camera covers the wide-angle 26mm to 130mm (equivalent in 35mm  format) range of focal lengths.
2. Available in 5 colours, including one with a purple print
In addition to the standard silver, black, red and white colour options, the L27 is also available in a purple print design, bringing the available colours to a total of five-a L27 to suit any style for everyone.
3. A 2.7-inch TFT LCD monitor with anti-reflection coating
The L27 is equipped with a 2.7-inch TFT LCD monitor with anti-reflection coating. This size is perfect for framing images through the monitor, reviewing images and applying settings.
[Note: The COOLPIX L28 will not be sold in Singapore]
Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer.
The information is current as of the date of publication. It is subject to change without notice.