January 29, 2013
An outdoor camera built for strength and durability with waterproof resistance to a depth of 18m and advanced shooting support functions
TOKYO - Nikon Corporation is pleased to announce the release of the AW110 , a tough-bodied camera designed especially for the outdoors.
The AW110 is the successor to Nikon's first tough waterproof and cold-proof COOLPIX AW100. This new camera has been improved to support shooting in all types of outdoor situations. In addition to the latest camera features, such as a 5x optical zoom NIKKOR lens, a backside illumination CMOS sensor with an effective pixel count of 16.0-million pixels and built-in Wi-Fi support, the camera is built to withstand the most severe outdoor situations. It is waterproof to a depth of 18m, making it perfect for use while diving; shock-proof to a height of approximately 2m, and cold-proof to approximately -10°C. The camera is also equipped with a variety of functions that support an active outdoor life, including an altimeter, depth gauge and atmospheric pressure that can be displayed in the camera monitor and recorded with image data. Further, it is designed with a built-in GPS, as well as a bright and clear 3-inch OLED monitor that is easy to view even under bright sunlight.
The tough AW110 is not only durable for outdoor use, but also fashionable for everyday use. It is available in five attractive colours, including silver and a camouflage pattern to suit a wide range of personal styles.
COOLPIX AW110 Primary Features
1. Increased toughness
Waterproof resistance has been increased significantly from the 10m depth of the COOLPIX AW100 to approximately 18m to support use by divers*. What's more, in addition to the shock-proof feature that enables the camera to withstand falls from approximately 2m heights and the cold-proof feature for temperatures of up to -10°C, the camera is also designed to resist dust and sand for easy use during hardcore outdoor activities.
*Open water diving.
2. Equipped with convenient functions that support outdoor shooting
The AW110 has inherited the Action Control operation introduced with the COOLPIX AW100. This feature allows you to choose a shooting mode and apply a variety of camera settings by simply pressing the large action button on the side and then shaking the camera. This function enables users to control the camera without removing gloves worn while skiing, hiking or diving.
Underwater scene mode
When the Underwater scene mode is selected, white balance is automatically adjusted to prevent greens and blues from being too strong, as is frequently the case with underwater shooting. When Easy Auto mode is enabled, the camera automatically switches to Underwater scene mode when the camera is lowered into the water.
Altimeter/depth gauge/atmospheric pressure display, plus image data1 with altitude recording and water depth log functions
The cameras are equipped with an altimeter as well as water depth1 and atmospheric pressure gauges that are shown in the live view display. Scales fluctuate in real time as altitude and water depth change. What's more, images with various data, including altitude, water depth and shooting location can be created, allowing users to readily identify the altitude, water depth and place at which the photos were taken. Further, as the cameras are equipped with altitude and water depth log functions, the altitude or water depth information from the beginning of the log function until it is terminated can be displayed as a graph.
GPS that supports POI display, electronic compass and built-in map display
The high-performance GPS chip and electronic compass built into the AW110 records information such as the position and direction in which the camera is pointing or shooting. This data can be viewed on a world map displayed in the camera monitor. The function enables users to add information to the photos, including the place at which the photos were taken, camera bearing, and image data for quick reference. In addition, a new function that allows GPS information to be deleted has also been added.
*Map and Point of interest (POI) information current as of April 2012. 1When the camera automatically recognises that it is under water in the Underwater scene mode or Easy Auto mode.
3. Large and clear 3-inch OLED monitor
The large Clear Color Display built into the cameras has been optimised for outdoor use. The display is bright and it offers superior resolution and faithful reproduction of colours. It is also equipped with an anti-reflection coating that makes it extremely easy to view, shooting and apply camera setting , even outdoors on sunny days.
4. Superior basic performance
A 5x optical zoom NIKKOR lens that covers a wide range of focal lengths from the wide-angle 28mm to 140mm (equivalent in 35mm  format)
The AW110 is equipped with a 5x optical zoom NIKKOR lens that offers superior image quality. With the nearest focusing distance of approximately 1cm, users can get right up to their subjects for macro photography.
A backside illumination CMOS image sensor with an effective pixel count of 16.0- million pixels and a lens-shift vibration reduction (VR) function
The camera is equipped with a backside illumination CMOS sensor with an effective pixel count of 16.0-million pixels. This image sensor gathers light more efficiently and offers superior high-speed processing performance. It is also equipped with a lens-shift vibration reduction (VR) function that enables beautiful rendering, even when shooting in outdoor situations where camera shake often results in blurred photos.
5. Wi-Fi® capability for simple and immediate sharing of high-quality photos and movies via social networking sites
The AW110 is equipped with a Wi-Fi® function that enables the wireless transfer of data from the camera to a smart device such as a smartphone or tablet.* This makes it possible for users to transfer high-quality still images and movies recorded with the camera to a smart device while participating in outdoor activities at the beach or mountains for immediate upload to social networking sites. In addition to the ability to upload still images and movies collaboration with smart devices also enables remote zooming, framing and shooting. It’s a feature that’s extremely convenient for taking group photos.
*This function requires installing a Wireless Mobile Adapter Utility to the smart device prior to use. The utility can be downloaded at no charge from the appropriate application store.
6. Recording of full-HD movies with stereo sound
High-quality, 1920 x 1080 full-HD movies with stereo sound can easily be recorded simply by pressing the camera's movie-record button. Users can also express their creativity by using functions like HS Movie, with which movies are played back in 1/8-, 1/4- or 1/2-speed slow motion or 2x-speed fast motion; or the movie pause function, with which recording of a single movie file can be paused and then restarted (within 5 minutes) to eliminate unwanted or unnecessary scenes. What’s more, movies can also be recorded underwater.
7. Design and colour options suited for both outdoor and everyday use
The AW110 is designed in an elegant and unique style that maintains the strength and durability necessary for the outdoors while being attractive enough for everyday use. They also come in five colours-silver, blue, black, orange and a fashionable camouflage pattern.
*Products , brand names and service names are trademarks or registered trademarks of their respective companies.
Wi-Fi® is a registered trademark of the Wi-Fi Alliance.
Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer.
The information is current as of the date of publication. It is subject to change without notice.