February 1, 2012
COOLPIX P310 and P510 offer superior performance and image quality
Tokyo - Nikon Corporation – Building upon the highly successful COOLPIX P-series, a line of multi-function, high-performance compact digital cameras with full-scale photographic capabilities, Nikon released two new COOLPIX P-series models, COOLPIX P310 and COOLPIX P510 today. Featuring some of the brand's most advanced technology, including built-in lens-shift vibration reduction (VR) function and an effective 16.1-million pixel count, these cameras are set to offer some of the best imaging solutions in the market.
The successor to COOLPIX P300 – the founding camera of a new branch of compact, wide-angle zoom cameras in COOLPIX P-series last year – the P310 offers the same fast maximum aperture f/1.8 lens that has proven so popular. Improvements include even better image quality through a 16.1-million pixel image sensor and a lens-shift vibration reduction (VR) function for camera shake compensation equivalent to a four-step increase in shutter speed.
A compact, high-power zoom camera with an even greater zoom ratio than its predecessor the COOLPIX P5001, this new model is equipped with an amazing 42x optical zoom lens that covers a broad range of focal lengths, from wide-angle at 24 mm to telephoto at 1,000 mm2. COOLPIX P510 also offers the lens-shift vibration reduction (VR) function for camera shake compensation, equivalent to a four-step increase in shutter speed, and a new GPS function.
Shared Advanced Technology
These new models also have a number of extra shooting and editing functions, including
*1 The COOLPIX P500 represented a landmark in the history of the COOLPIX series with the highest zoom ratio ever upon its release.
*2 Equivalent in 35 mm  format
Primary Features – COOLPIX P310 and P510
1. Effective 16.1-Million Pixel Backside Illumination CMOS Sensor
The backside illumination CMOS sensor allows each pixel to receive light more efficiently for superior high-speed processing performance. The image overlay and advanced noise reduction technologies offered by this CMOS sensor allow the camera to adjust sensitivity and shutter speed when shooting night landscapes and indoor pictures under dim lighting. This is achieved as the camera takes a series of images, which is combined into a single image – users can now shoot under difficult conditions and still achieve their desired results. Images exhibiting very little noise can be captured at high sensitivities up to ISO 3200 or a setting of Hi 1 (equivalent to ISO 6400).
What's more, Landscape and Close-up scene modes also utilise the image overlay technology with the noise reduction burst option to produce crisp, clear images exhibiting very little noise. This is in addition to Night Portrait, Backlighting and Night Landscape scene modes for which image overlay technology was previously adopted.
2. Lens-Shift Vibration Reduction (VR) Function – Sharper Images With Less Blur
Equipped with a lens-shift vibration reduction (VR) function that offers camera shake compensation equivalent to a four-step increase in shutter speed, these cameras produce sharper images with less blur even when users are shooting via hand-held means. This optical vibration reduction is effective when shooting still-images and recording full-HD movies.
3. COOLPIX Picture Control – Optimising Images Prior To Shooting
Built into COOLPIX P310 and COOLPIX P510 for the first time ever, COOLPIX Picture Control allows users to adjust how vivid or sharp the images should be prior to shooting according to subject type or scene, shooting conditions, or intent. This function can be used in all four exposure modes – [P] programmed auto, [A] aperture-priority auto, [S] shutter-priority auto, [M] manual – with a total of four preset Picture Controls and six options for fine tuning Picture Controls. Users can also register up to two custom Picture Controls via the cameras' frequently used settings.
Four Picture Controls – Standard, Neutral, Vivid, Monochrome
Options For Fine Tuning Picture Controls
*3 Not available for Monochrome Picture Control.
*4 Only available for Monochrome Picture Control.
4. Record Customisable Full-HD Movies With Optical Zoom
These cameras can record full-HD movies (1920 x 1080 pixels) with stereo sound through a variety of functions; these range from the lens-shift vibration reduction (VR) function and optical zoom which can be used during recording, to Special Effects which can be applied to movies. What's more, movies recorded using the HS Movie function can be viewed in slow motion at 1/2 or 1/4 the normal playback speed to create a dramatic effect, or sped up to twice the normal playback speed. Full-HD movies can be played back on a TV via an HDMI connector, and users can control the playback using the TV's remote control, as the cameras support the CEC feature for HDMI.
5. Bright And Ultra-Clear 3-inch, 921k-dot TFT LCD Monitor
A bright, approximately 921k-dot TFT LCD monitor with an anti-reflection coating is an integral part of both cameras, offering wide viewing angle and bright display under sunny skies and clear viewing indoors. Users can scroll through their beautiful, high-resolution images outside on sunny days or inside a brightly lit room. In addition, the expanded colour reproduction range covers a broader range of colours, nearly reproducing the entire sRGB gamut.
Additional Primary Features – COOLPIX P310
1. Nikon Optical Technologies For Stunning Landscapes And Night Landscapes
NIKKOR Lens With Fast Maximum Aperture Of f/1.8
*5 Based on Nikon research as of February 1, 2012.
High Refractive-Index Lens – Resulting In A More Compact Body
4.2x Optical Zoom Lens With Built-In Lens-Shift Vibration Reduction (VR)
2. Shooting Functions For Precise Photography
What's more, COOLPIX P310 preserves exciting scenes beautifully with high-speed continuous shooting of up to five images at approximately 7 fps6, at the maximum image size setting (16M 4608x3456).
*6 Continuous frame rate may decrease depending on image quality and size settings, memory card type, or shooting conditions. Continuous frame rate decreases at an ISO Sensitivity setting of 3200 or Hi 1.
Nine Special Effects
Five Filter Effects – Post Editing
Additional Primary Features – COOLPIX P510
1. Powerful 42x Optical Zoom NIKKOR Lens – Highest Zoom Ratio7 In COOLPIX History
The P510's 42x optical zoom NIKKOR lens covers an extensive range of focal lengths beginning at the wide-angle 24 mm all the way up to the super telephoto 1,000 mm (equivalent in 35 mm  format). The camera can capture of a wide variety of subjects, from objects that are far away to macro photography to wide-angle shots.
*7 As of February 1, 2012.
2. Target Finding AF – Nikon's Exclusive High-Performance Image Analysis Technology
3. Improved Scene Auto Selector Mode – Nine Automatic Scene Modes
4. GPS – Record Shooting Location Information And Tracking Routes
Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer