Nikon has maintained a resolute and longstanding commitment to the study of light through our corporate philosophy of “Trustworthiness and Creativity”, principles to which we will always be dedicated. Find out more about Nikon’s Philosophy, Aspirations and Commitments.
Nikon Imaging Company’s brand statement aims to create a special affinity between the company and our customers, an affinity that echoes our corporate philosophy of “Trustworthiness and Creativity”.
Imaging presents the world in a whole new light, as it allows us to capture nuances of the heart in a form that is intelligible to others. Our human spirit is constantly inspired by our environment, and every individual has a unique sense of the world. We each experience distinctly different emotions and hope to capture them in their exact form.
Our unique experiences can be vividly expressed in the material world through images. Enabling people to transpose their experiences and feelings into images profoundly alters our life experience, empowering us in so many ways.
At Nikon, there is nothing more compelling than the potential of the image to enrich the human experience. Our heartfelt desire is to continue exploring more possibilities to further realize that potential. We consciously strive to refine human sensibilities through photography, as this creates new value for the image, unlocking the secret to inspiring people to realize the aspirations of the heart
The “I AM” concept echoes the sentiment that our images show the world who we are and how we see the world. It reinforces the fact that, with a Nikon camera, photographers can combine their personality and their dreams and have the freedom to live in the moment.
“I AM” is about the joy we derive from the people, places and possibilities in the journey of life, captured though a Nikon camera.
By 2014, the campaign has been successfully launched in 186 countries representing the stories, sentiments and expressions of photographers across Asia and around the world.