The latest update to NIKKOR.com includes Tale 55 in the collection of stories by Nikon engineers detailing the unique characteristics and history of NIKKOR lenses. An original video has also been added to the Motion Gallery of the global website, along with a new video interview with the lens designers
SINGAPORE – The global NIKKOR branding site (http://www.nikkor.com) has been recently updated with the Nikon engineers’ engaging tale on the popular Ai NIKKOR 18mm f/4 lens, as shared by Nikon Singapore Pte Ltd today. Visitors to NIKKOR.com will be able to delve into the secrets behind the lens’ popularity with actual test shots and sample images captured with this compact, ultra wide-angle lens.
Two new videos, "Night Life”, and a video version of the lens designers’ interview, "Vol. 2 What makes NIKKOR lenses so appealing?”, are also added to the global branding site that is developed to share the appeal of NIKKOR lenses for interchangeable-lens cameras around the world.
The Thousand and One Nights are tales shared by Nikon engineers as they describe the unique characteristics and history of NIKKOR lenses, as well as their future. Tale 55 covers the Ai NIKKOR 18mm f/4, exploring the secrets of the popular compact, ultra wide-angle lens.
"Night Life" is a video that skilfully utilises Nikon cameras and lighting by combining clippings from enlarged prints taken from an animation video with actual video footage. It follows wildlife that leaves the quiet countryside to run about the streets of London as it sleeps, and then return to nature just before dawn.
London-based creative directors Tom Wrigglesworth and Matt Robinson began working together as Wriggles & Robins in 2008. Since then, they have searched for innovative means of capturing stories with the conception, production, and direction of original ideas.
“Night Life” is now made available for viewing in the NIKKOR Motion Gallery, a platform which introduces works by globally active top artists in a variety of genres that open up new possibilities in imaging.
"Night Life" was created under the editorial supervision of WOW.
About WOW: WOW is a visual design studio with bases in Tokyo, Sendai, and London. They are involved with a wide variety of design work that is not bound by existing media or categories. They continue to pursue new imaging possibilities in order to achieve the social function of visual design while maximizing the unique characteristics and sense of individual creators.
The video version of "Vol. 2 What makes NIKKOR lenses so appealing”, is the second in a series of interviews with designers of the NIKKOR lenses. The interview expresses the superior quality and spirit of innovation behind NIKKOR lenses through the passion of the designers who continue to strive to produce the ultimate lens with their discussion of the philosophy behind the design, and the long road from initial design to final production.
NIKKOR.com (http://www.nikkor.com) is a part of the global NIKKOR branding project for which full-scale operation started in 2013 when Nikon celebrated the 80th anniversary of NIKKOR lenses. This global branding site spreads the appeal of NIKKOR lenses for interchangeable-lens cameras around the world. With the constant addition of new contents in a variety of angles, the website continues to provide users of NIKKOR lenses with information to experience the enjoyment, and expand the possibilities available with photos and videos.
NIKKOR is Nikon's brand of photographic lenses. The NIKKOR name arose from adding "r", a common practice in the naming of photographic lenses at the time the name was established, to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.
Nikon's line-up of lenses for cameras with interchangeable lenses currently consists of more than 90 types of lenses, including ultra-wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced camera with interchangeable lenses.
In October 2014, Nikon announced its milestone achievement of 90 million in total production of NIKKOR lenses for Nikon interchangeable lens cameras. The achievement is also accompanied by the equally momentous 50 million total production mark for NIKKOR lenses equipped with the Silent Wave Motor (SWM) technology.
Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system to Singapore and the Asia Pacific region, reaching over 50 countries.
In Singapore, NikonClub provides an active and vibrant community for owners and lovers of the Nikon brand, while Nikon School promotes and cultivates the passion for great photography.
For more information, please visit www.nikon.com.sg
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