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Corporate News

09-12-2013

Nikon supports “Help Portrait Singapore” capture memories for families of children with life threatening or life-limiting illnesses

SINGAPORE, 9 December 2013 – Nikon Singapore, in support of the Singapore chapter of Help Portrait, sponsored DSLR cameras to volunteer photographers who gave 21 children with life threatening or life-limiting illnesses and their families the rare chance to bring home a professional family portrait for no cost at all.

This year, Help Portrait Singapore jointly organised the event We Are Family with Star PALS (Paediatric Advance Life Support), a service by HCA Hospice Care that provides palliative care for children aged 0 to 19 living with a range of conditions - from cancer and cerebral palsy to rare congenital disorder. We Are Family is a pro bono professional portrait-taking event, which is part of an initiative by a world-wide community of volunteer photographers, Help-Portrait, who use their skills in photography to give back to their societies across the world on the 7th of December.

Held at Jurong Bird Park’s Lakeview Ballroom, the event brought 105 children and family members through makeovers and portraiture. The family portraits were shot with professional Nikon cameras, retouched, printed, framed, and gifted to the families. Nikon Singapore also presented goodie bags to the children, which included thumbdrives with digital copies of their family portraits as a momento.

Senior Minister of State (Health and Manpower) and Mayor of Southwest District, Dr Amy Khor, was Guest-of-Honour for the event.

Lawrence Loh from Help Portrait Singapore, shared insight into his team’s vision. “To the photographer, it’s just a photograph taken, but to a family, a photograph represents lasting memories.”

“Nikon is always pleased to support a good cause and as a father of two, I am humbled by the strength and dedication of the families present,” said Mr Jonathan Ang, Deputy General Manager of Nikon Singapore Pte Ltd. "This event captures the essence of how photography gives back, bringing together families and allowing them to take home a special piece of memory that they can keep."

Star PALS programme director and HCA Hospice Care deputy medical director Dr Chong added, “Help Portrait captured the precious time the families have with their children in the moment.”

“We’re grateful as this is a chance the families may not otherwise be able to get, whether it’s because it’s so difficult to bring the children to the studio with proper medical support, or simply because they are already so financially strained.”

Help Portrait Singapore had taken portraits for disadvantaged children under Project Happy Feet in 2012. In 2011, the team took portraits for victims of family violence in the Singapore Council of Women’s Organisations shelters. In addition, they took not only family portraits for ex-convicts under drug rehabilitation halfway house Breakthrough Missions, but passport-sized photos for their job hunts.

 
In the photo: Amelia Ng's (second from left) loving family: mother Wendy, father Kin Nam, and sister Amanda.