22 October 2013
Singapore – Nikon is glad to be the Supporting Digital Imaging Partner of the “AFC Foodie Face-Off” event coming to Singapore this December.
Following the successful launch of the “AFC Foodie Face-Off” event in Malaysia earlier this year, the Asian Food Channel (AFC), part of the Scripps Networks family of lifestyle networks is now bringing this exciting event to Singapore in celebration of the holiday season.
From Thursday, 24 October to Thursday, 21 November 2013, local foodies who are passionate to share their signature recipes, can submit photos of their best homemade dishes on the AFC Facebook page, where fans and friends can subsequently vote for their favourite dish submissions. AFC judges will choose 20 finalists from the top 50 most voted entries submitted – The 20 finalists will be chosen based on fan ‘likes’, creativity, photography skills and dish presentation. Those chosen will be given one week to prepare before they go head-to-head at an exciting public cook-off held at local kitchen retailer and cooking school, TOTT Cooking Studio on Sunday 1 December 2013. The first 50 StarHub subscribers who submit an entry on the AFC Facebook page will receive a special AFC goodie bag courtesy of AFC and StarHub.
The 20 Finalists will be required to prepare two of their best dishes with a ‘Christmas theme’ using a secret ingredient revealed to only to the top 20 days before the on-ground event. Finalists dishes will be judged by well-loved AFC Celebrity Chef, Emmanuel Stroobant, host of AFC Original Production, 36 Ways to Live and honorary guest judge, ToTT Executive Chef, Clarence Chong. Criteria of judging will be based on creativity, plating, use of sponsor ingredients and taste.
Fans who are looking to participate in the cook-off can look forward to a range of exciting top prizes worth over S$3000 (1st Prize), S$1000 (2nd Prize) and S$500 (3rd Prize) – The top three prizes include cash, AFC merchandise and Nikon cameras as follows:
1st Prize of Cook-off:
SGD2000 + AFC hamper + Pink Nikon 1 J1 D-zoom Kit (with 1 Nikkor VR 10-30mm and VR 30-110mm lens): SGD$1059
2nd Prize of Cook-off:
SGD 300 + AFC hamper + COOLPIX P7100 (worth S$749)
3rd prize of Cook-off:
SGD 200 + AFC hamper + COOLPIX P310 (worth S$399)
Best Photography Category Prize:
COOLPIX S6300 (worth S$249)
The online portion of the initiative will be mainly driven through all AFC social media channels using strategic posts and through the AFC official website using placed banner ads. All efforts will aim to reach out and create awareness for the database of over 1.3 million regional fans. Marketing of the initiative will also be supplemented through the official AFC website (http://www.asianfoodchannel.com/), and online support from partners.
This initiative was created in partnership with SCS – Official Butter and Cheese Partner, ToTT– Official Venue Partner, Nikon Singapore Pte Ltd – Supporting Digital Imaging Partner and supported by Wine & Dine Magazine and StarHub Singapore.
If you are an avid foodie looking to share your culinary skills with like-minded food lovers, then visit the AFC Facebook page www.facebook.com/AsianFoodChannel from Thursday, 24th October 2013 onwards to submit your entry now!
For more information about the Asian Food Channel, please visit http://www.asianfoodchannel.com/.