Digital SLR Camera Nikon D3
(23-08-2007)
TOKYO – Nikon Corporation is pleased to announce the introduction of the new-generation professional digital SLR, Nikon D3.
 
Incorporating the large CMOS image sensor developed by Nikon, the D3 features 12.1 effective megapixels and a sensitivity range from ISO 200 to 6,400 at normal setting.
As its image processing system, Nikon’s comprehensive digital image processing concept EXPEED is employed, for which Nikon’s accumulated knowhow and technologies are applied and optimized. The D3 provides high picture quality and high-speed image-processing capability that have never been realized with conventional digital SLRs.
The D3 enables continuous shooting at approximately 9 frames per second for 12.1 megapixel images. In addition, when [DX format (24 x 16)] (5.1 megapixels) is selected, approximately 11 frames per second is made possible. With these advanced features in picture quality, sensitivity and speed, the D3 meets the many diverse requirements and demands of customers, including professionals.
The image sensor of the D3 is a CMOS sensor developed by Nikon with a sensing area of 36 x 23.9 mm, that is compliant with the area of 35 mm film. Nikon will use the term “FX format” for the image format of 35 mm equivalent Nikon digital SLR cameras.
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Development background and future prospective Nikon has consistently incorporated the DX format in its digital SLRs based on the conclusion, through comprehensive investigation of the picture quality, operability, size, price, etc. demanded, that it has the most appropriate balance for general shooting situations. As a result, the DX format has been evaluated as a mainstream format in the digital SLR market. Also, Nikon is proud that it has established a stable position in the field of the DX format through various contributions, including the supply of interchangeable lenses optimized for the format.
On the other hand, there is also an increasing demand for SLRs that feature higher sensitivity, increased pixel count, better resolution and wider dynamic range, mainly from professionals in press, sports, commercial photo fields and so on. Besides professionals, there are many opinions from high-end amateurs along the lines of, “I want a digital SLR that offers the same relationship of picture angle that I have become accustomed to in 35mm format over the years”
To deal with this situation, we have developed the D3 as the first digital SLR that features Nikon FX format to meet the requirements of customers in a flexible way. Nikon FX format and DX format both provide their own advantages. Nikon recognizes that both formats are inevitable in order to satisfy customers’ demands flexibly in respect of performance, price, size, weight, etc. Based on this recognition, Nikon will strengthen the lineup of Nikon FX-format SLRs and interchangeable lenses, while continuing development and marketing of DX format equipment. |
For more information on Nikon D3 DSLR, click here.
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